Black Friday 2019 in the UK

All the information about Black Friday in the UK is on this page. Here you can find out what and when Black Friday is, as well as all the stores participating and the biggest deals to expect. We have already collected the best shopping tips on how to save money and get the most from the event. Check out the latest news here and enjoy Black Friday!

About Black Friday in the UK

What is Black Friday?

Black Friday is the biggest shopping sale day in the world. In the Uk the sale has grown in popularity since it arrived in 2010, with more retailers taking part every year. You’ll find massive discounts available both in the physical shops and online. Shoppers queue up outside of their favourite stores on Black Friday morning and race in to pick up the best bargain deals first. Online retailers often drop prices across their whole range and you can even find price reductions of up to 70% off sometimes. Popular products during Black Friday include clothes, tech gadgets and toys. All the biggest retailers join the sale, including Amazon, Currys, Marks & Spencer, John Lewis and hundreds of others.

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When is Black Friday 2019?

Black Friday is always held on the day after Thanksgiving Thursday in the US. In 2019, Black Friday will fall on the 29th of November. Some retailers hold a one-day bumper sale, where crowds of shoppers scramble for the best deals. Other retailers hold a longer sale that lasts throughout the whole Black Friday week, or even month.

Do you wanna know when the Black Friday starts and ends at your favorite store? Click here, find your shop and check its date.

How long do the sales last?

Every retailer sets their own starting and ending date for the sale. For some shops, the sale will end at midnight on Black Friday itself, while many other retailers continue the sale for several more days. Frequently, the sale will be extended over the weekend until Cyber Monday. A few retailers even run the sale through to the end of November.

Black Friday
2019 29 Nov
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2020 27 Nov
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2021 26 Nov
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2022 25 Nov
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2023 24 Nov
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Participating shops

Find Black Friday deals at your favourite shop

Every year more and more shops take part in the Black Friday sales, and in the UK you can find discounts at thousands of brands and online retailers both on the day itself and in the preceding weeks. We’ve gathered the biggest sales and best deals in one place, so you can browse your favourites to see what’s on this Black Friday.

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What kinds of deals can I expect?

New Black Friday deals are announced every year, so we are looking forward to some surprise discounts this November. There are some products that are always popular during Black Friday, which are always available at a big discount. 

For example, popular game consoles will be offered at a discount on Black Friday. Retailer GAME has already released an announcement revealing that there will be amazing Playstation 4, Xbox One and Switch deals available on Black Friday.

TV’s are another popular product to find on sale. Currys will definitely have some great bargains on TV’s this year.

Smartphones, laptops and other tech gadgets will also be on sale. If you prefer to shop from the comfort of your sofa, you can join the sale online too. Amazon will run some big deals on tech including their own brands of Echo and Fire ranges.

Currys • LG 55" Smart 4K Ultra HD HDR OLED TV £2499
John lewis • Samsung UE40MU6120 4K UHD Smart TV 40" TV with TVPlus £469
PC World • HP Pavilion x360 14 Inch Intel® Core™ i5 2 in 1 - 256 GB SSD laptop £649.99
Currys • Lenovo Yoga 14” 2 in 1 laptop £599.99
Nintendo Switch 
John lewis • Nintendo Switch console with 2-year guarantee £279.99
Amazon • Nintendo Switch console in red or neon blue with free delivery £279.99
Apple • Buy an iPhone and get a £40 gift card from Apple to spend in the store Various
£40 gift card
John Lewis • iPhone 8 64GB £699

Maximise your savings

Whether you’re shopping online or braving the high street, Black Friday is one of the busiest shopping days of the year. To get the best out of the sale, we recommend doing some advance preparations. By following these simple tips you’ll be able to maximise your savings this Black Friday.
Shop with coupons

Search for voucher codes and discount coupons for your favourite retailers on the DailyMail website. These can be used at any time of the year and are regularly updated. You can even use them during Black Friday to increase your discount.

Create an Account

If you’re going to shop online during Black Friday, we strongly recommend creating online accounts right now. Visit the websites for your chosen stores and open an account. It only takes a few minutes but will save you valuable time on the day itself.

Sign up for Newsletters

Many retailers announce their sales to subscribers first, some even give subscribers early access to the best deals. Sign up for newsletters at your favourite stores and check your inbox regularly. If there’s no newsletter option, follow the retailers on social media.

Check the Delivery Policy

Many retailers offer free delivery with a minimum spend. By shopping carefully during Black Friday and grouping your purchases, you can avoid paying the delivery charges. Check the delivery webpage for your favourite stores and plan your shopping around that.

More information

What was Black Friday like last year?

Black Friday is getting bigger every year. In 2018, online shopping was more popular than shopping in stores, with a massive £1.4bn spent online on Black Friday itself in the UK. This marked an increase of 11.7% from the previous year, and more retailers are joining in for the big sale each year. Last year all the major retailers took part in the sale, including: Amazon, Argos, John Lewis, Currys PC World, Tesco, AO, Asos, B&Q, Boots, Habitat, and many more. 

The budget supermarket Lidl also joined for the first time in 2017, with markdowns on its already affordable products. Customers saw discounts of up to 70% off at some retailers, with many stores releasing voucher codes offering an extra 10% or 20% off. Many of the most popular items during the sale were tech gadgets including the Sony Playstation VR, the Nintendo Switch and the Xbox One X. Toys such as Hatchimals and L.O.L. Surprise toys also made the lists of the most sold items. During one hour of the day, Barclaycard processed a record 998 transactions in one second, while overall consumer spending was estimated at £12500 per minute.

History of Black Friday

Black Friday began in the US during the 1950s or earlier, but was first given the name in 1961. Urban legend says that on the first day of the Christmas shopping season in Philadelphia, the police had a lot of trouble dealing with the crowds of shoppers on the streets, so they dubbed it “Black Friday”. The name stuck, and turned into a massive sale that is always held on the day immediately after the US festival of Thanksgiving.

According to another account of the origin of Black Friday, it refers to the stores that see their figures moving up from being stuck in the red, back into the black as they make a big profit during the sale. Whichever version is true, in recent years as more big name stores have taken part, the sale has spread across the globe. New retailers join the sale every year and the discounts keep getting bigger and better.

Interesting articles

What else should I know?

Is it safe to buy online?

Yes, it’s safe to shop online in the UK. In fact, it’s a very popular way to shop. 80% of internet users in the UK shop online and the UK has one of the largest e-commerce markets in the world. You can increase your online safety by processing your payment with Paypal or with a credit card as both of these methods offer some protection to the buyer. Only buy from recognised retailers and check the website address to make sure it’s legitimate. Use a private internet connection, for example at home if possible.

Should I wait for Black Friday?

You don’t have to wait until Black Friday to save money. There are several other big sales events during the year that are well worth a look.  The sister event to Black Friday, called Cyber Monday, is another good shopping opportunity. If you don’t want to wait for a sale and want to buy something right now, you can still save money by shopping with a discount code.

Black Friday vs. Cyber Monday

Cyber Monday is another great sale that comes right after Black Friday. It is always held on the following Monday. This year it will fall on the 2nd of December. Cyber Monday began as an online-only sale, while Black Friday was still focused on in-store reductions. Now you can shop online on both sale days. Cyber Monday tends to be more focused on electronics and tech gadgets. Many retailers hold a weekend-long sale that covers both Black Friday and Cyber Monday.

How does Black Friday in the UK compare to…

… the rest of Europe

Black Friday is more popular in the UK than in other European countries. Some that do join Black Friday include Germany, France, Finland, Austria, the Netherlands and Italy. A study analyzing more than 8000 stores in European countries determined that sales on Black Friday 2018 increased with 361% compared to the daily average during the rest of the year, but that the average spending in the UK was still higher than in other countries. 

On the number one spot, the average amount spent by Britons on Black Friday in 2018 was £300, followed by £185 by households in Germany and £167 in Italy. Furthermore, the highest average discounts are also given in the UK compared to other European countries. 

A report shows that the average discount percentage offered by UK retailers is 62%, with all other European countries showing average percentages around 50%-40%. However, as the event is gaining popularity every year, there is no telling when the rest of Europe will be able to match figures from the UK.

… to the USA

Originating in the US, of course Black Friday remains bigger there than in the UK with spending still rising every year. It’s even marked as an official public holiday in some of the states. In 2018 the average spend per person was $483.18. This equates to a total national spending of $90.14 billion, which is $30 billion more than initially projected for that year. The average discount amount given in the US at 68% is still a little higher than in the UK at 62%, with sales at stores increasing by 1500% in the UK and an amazing 2103% in the US on Black Friday compared to regular Fridays.

However, all relative figures for the UK are expected to go up as the sale is growing in popularity. In both regions, online shopping is a huge part of Black Friday, with the majority of shoppers opting to shop online rather than brave the crowded stores. Both countries have also seen violent episodes at stores as customers fought for the biggest bargains. Fortunately, many stores now take security precautions to avoid these incidents.

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Stay informed!

Get Ready to Shop!
Digital Spy – 29th August 2019

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Best Black Friday Deals
Daily Mail – 16th October 2019

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Tips from RadioTimes
RadioTimes – 6th November 2019

RadioTimes answers all your questions about Black Friday and Cyber Monday. Read more