Black Friday 2018 in the UK

Black Friday sales kick off the Christmas shopping season. The deals and discounts available during this time are some of the best you’ll find all year. Black Friday 2018 in the UK is sure to be even bigger than the previous year with great savings being made possible via different retailers. This year we already know most high street shops will be participating in the sales, with discounts available both online and in the shops themselves.

When is Black Friday 2018?

Traditionally stores opened their doors extra early on Black Friday. Nowadays the sales are usually announced several days in advance and made available online, so you can take advantage of the deals from the comfort of your couch.

In 2018, Black Friday falls on November 23 (that’s the day after Thanksgiving Thursday in the USA), but the sales often start earlier.

Countdown to Black Friday 2018

Next dates

  • Black Friday 2018
  • Black Friday 2019
  • Black Friday 2020
  • Black Friday 2021
  • Black Friday 2022

What are the Black Friday deals?

Most Black Friday deals will be announced in the days leading up to the big day itself, but some retailers have already begun teasing shoppers with what to expect. Amazon will have a number of big discounts available across electronics, toys, clothing and more — but only for a limited time. Currys PC World and Argos will be marking down laptops, TVs and other tech, Debenhams and John Lewis will be slashing and matching prices on seasonal fashion and must-have accessories. So if you’re looking to make a major purchase, then Black Friday is the day to wait for! Looking for an overview of participating retailers? Check here.

Check here the best stores for your shopping

amazon uk logo
debenhams black friday
John Lewis logo
tesco direct logo
pandora logo
currys pc world logo
argos logo
boots logo

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The best information for Black Friday 2018 in the UK

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Information and deals before and on Black Friday 2018

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Tips to maximise your savings

With so many retailers participating in the sales, doing your research ahead of time is key. Most shops won’t announce the exact discounts they are offering until the week of Black Friday itself, and some deals are over in the blink of an eye, so don’t hold off too long if you have a major purchase in mind. Here are a few tips from the experience of past years to help you make the most of Black Friday savings:

1. Do your research

If you’re planning on making a major purchase like a new HDTV or iPhone, be sure to compare prices and discounts offered first. When thinking about the best deal, always bear in mind that some deals may not be as good as they seem. Also be sure to check out the shop’s return or refund policy, so you don’t get stuck with an item you bought on a whim but don’t really want or need.

2. Shop early

The Black Friday sales often begin prior to the day itself, with some shops offering discounts all throughout November. If you know what you want and found a good deal on it, don’t wait too long to make the purchase — stocks tend to be limited and deals don’t last long!

3. Use discount codes

The easiest way to save money is by using online discount codes. These vouchers allow you to deduct a percentage or monetary discount from your order, such as 10% off your total or £50 off a particular product.

4. Sign up for newsletters

Since Black Friday deals generally aren’t announced until close to the day itself, sign up for newsletters to get new deals delivered to your inbox. Signing up to receive newsletters and creating accounts beforehand will ensure that you are informed of the best deals as soon as they are announced — and that you’ll waste no time in placing an order for heavily discounted, low-stock items.

Participating stores

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adidas black friday
AllSaints logo
amazon uk
asda logo


boots logo
Carphone Warehouse logo
Carphone Warehouse
currys pc world logo
Curry PC World
debenhams logo
dell black friday
Figleaves logo
game logo
House of Fraser logo
House of Fraser
H samuel logo
Jd Undisputed logo
Jd Undisputed
John Lewis
John Lewis
Lego logo
LittleWoods logo
Mac logo
Morrisons logo
newlook logo
New Look
nike logo
Pandora logo
philips logo
Selfridges logo
sky logo
sports direct
Sports Direct
tesco direct
Tesco Direct
TK Maxx black friday
TK Maxx
toysrus logo
Travelodge logo
TUI logo
very logo
Zara Black Friday

Black Friday in the UK compared to…

… the rest of Europe

Europe is lagging behind the UK when it comes to Black Friday. However, more retailers across the continent are adopting this sales strategy as they see the way in which sales are boosted within the UK. In 2016, there was an estimated growth in the UK market of 66% and over £5.8 billion was spent last year over the Black Friday weekend, and this year is predicted to be even bigger. With those figures, it is difficult for the rest of Europe to not sit up and take notice of Black Friday.

… to the USA

Black Friday in the UK is smaller in size compared to the USA, but it is fast catching up. In fact, it is estimated that the UK may very well surpass the USA when figures are compared, but there are some differences. The first is that the online version is developing faster in the UK than in the USA where physically going to a store is still the preferred option. Also, Black Friday is linked to Thanksgiving in the US whereas in the UK it is merely regarded as being a sales opportunity for retailers and consumers.

Learn more about it

How did Black Friday start?

Black Friday got its start in the US, where the day after Thanksgiving is a popular time to start shopping for Christmas. In recent years the sales events have spread around the world.

Is it safe to buy online?

Definitely. Shopping online makes it easy to compare prices and find the best deal; it also allows for added protection under the Consumer Rights Act. If you make a purchase over £100 and the item you receive is faulty or not as advertised, you can make a claim against your credit card company to get your money back in full.

Should I wait for Black Friday?

There will be plenty of deals to entice you on the day itself, but saving money off your online shop isn’t limited to just one day a year. Use discount codes and offers from sites like Discount Code Daily Mail to find ways to save money all year round.