Black Friday 2018 in the UK – 23rd of November

What is Black Friday?

Black Friday sales kick off the Christmas shopping season, and the deals and discounts available during this time are some of the best you’ll find all year. This year in the UK lots of retailers are expected to participate in the sales, so you can find the lowest prices out there on 1000s of products.

When is Black Friday 2018?

In 2018 Black Friday falls on November 23 (that’s the day after Thanksgiving Thursday in the US), but the sales often start earlier. We’ve gathered some of the best promotions made available before, during and after the Black Friday sales period in the UK — be sure to check back often because we’ll be updating this page all month long!

All you need to know about Black Friday UK

Whether you plan on waking up early to get a good spot in the queue, or if you’d rather do all your holiday shopping with ease online, you can get money off 1000s of brands and products just by shopping at the right time and place.

This year we already know most high street shops will be participating in the sales, with discounts available both online and in the shops themselves. The list includes John Lewis, Debenhams, Currys PC World, Boots, Argos and Tesco Direct — as well as big retailers like Amazon, Apple and Nike, just to name a few.

Amazon UK have already announced that they will be offering 12 days of deals, with markdowns expected on Amazon Echo and Fire tablet, plus exclusive deals for Amazon Prime members.

If you’re shopping for new tech gadgets or electricals, Tesco Direct and Currys PC World have big markdowns expected. Those can also be found in our BF Deal Guides for laptops, TV’s and Playstations. Likewise, Debenhams and John Lewis will be slashing and matching prices on seasonal fashion and must-have accessories. Looking for our overview with participating Black Friday retailers?

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When is Black Friday?

Year Date
Black Friday 2018 23.11.2018
Black Friday 2019 29.11.2019
Black Friday 2020 27.11.2020
Black Friday 2021 26.11.2021

What do we do for you

on Black Friday Sale UK?

1. Research

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All you need to know

2. Find

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The best deals for Black Friday

3. Point

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The way to the best deals, all on one site

4. Update

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All information and deals before and on Black Friday

Woman buying during Black Friday

At Black Friday Sale UK, it is all around how to best shop on this unique worldwide sales day. We collect all information around the event for different markets, so that you do not miss anything. Why only shopping where you are? The internet is global and so are we find your best deals for Black Friday 2018 on

Top 15 stores – Black Friday UK

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Black Friday 2018 in UK

Black Friday 2018 is sure to be even bigger than the previous year with even greater savings being made possible via different retailers. With top names now being involved during Black Friday in the UK from stores such as John Lewis, Marks and Spencer, to Apple and so many more, it will prove to be difficult for you to not find a deal that grabs your attention.

How is Black Friday in UK compared to the rest of Europe?

Europe is lagging behind the UK when it comes to Black Friday. However, more retailers across the continent are adopting this sales strategy as they see the way in which sales are boosted within the UK. In 2016, there was an estimated growth in the UK market of 66%, and with those figures, it is difficult for the rest of Europe to not sit up and take notice of Black Friday.

How is Black Friday in UK compared to the USA?

Black Friday in the UK is smaller in size compared to the USA, but it is fast catching up. In fact, it is estimated that the UK may very well surpass the USA when figures are compared, but there are some differences. The first is that the online version is developing faster in the UK than in the USA where physically going to a store is still the preferred option. Also, Black Friday is linked to Thanksgiving in the US whereas in the UK it is merely regarded as being an amazing sales opportunity for retailers and consumers.

Black Friday shops in the UK

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Tips to maximise your savings

With so many retailers participating in the sales, doing your research ahead of time is key. Most shops won’t announce the exact discounts they are offering until the week of Black Friday itself, and some deals are over in the blink of an eye, so don’t hold off too long if you have a major purchase in mind.Here are a few tips from years past to help you make the most of Black Friday savings:

Do your research

If you’re planning on making a major purchase like a new HDTV or iPhone, be sure to compare prices and discounts offered first. When thinking about the best deal, always bear in mind that some deals may not be as good as they seem. Also be sure to check out the shop’s return or refund policy, so you don’t get stuck with an item you bought on a whim but don’t really want or need.


Shop early

The Black Friday sales often begin prior to the day itself, with some shops offering discounts all throughout November. If you know what you want and found a good deal on it, don’t wait too long to make the purchase — stocks tend to be limited and deals don’t last long!

Use discount codes

The easiest way to save money is by using online discount codes. These vouchers allow you to deduct a percentage or monetary discount from your order, such as 10% off your total or £50 off a particular product.

Sign up for newsletters

Since Black Friday deals generally aren’t announced until close to the day itself, sign up for newsletters to get new deals delivered to your inbox. Signing up to receive newsletters and creating accounts beforehand will ensure that you are informed of the best deals as soon as they are announced — and that you’ll waste no time in placing an order for heavily discounted, low-stock items.

Frequently asked Black Friday questions

What is Black Friday?

Black Friday is an annual sales event that marks the start of the Christmas shopping season. The day is synonymous with sales, as it’s when shops have some of the biggest markdowns of the year.

Traditionally stores opened their doors extra early on Black Friday, so eager shoppers can get a head start on the deals. Nowadays the sales are usually announced several days in advance and made available online, so you can take advantage of the deals from the comfort of your couch.

How did Black Friday start?

Black Friday got its start in the US, where the day after Thanksgiving is a popular time to start shopping for Christmas. In recent years the sales events have spread around the world; in the UK alone over £5.8 billion was spent last year over the Black Friday weekend, and this year is predicted to be even bigger.

Should I wait for Black Friday?

There will be plenty of deals to entice you on the day itself, but saving money off your online shop isn’t limited to just one day a year. Use discount codes and offers from sites like DailyMail to find ways to save money all year round, including extra savings for and around Black Friday.

Are there many online offers during Black Friday?

Oh yes, too many to count! In fact, if you are serious about saving during Black Friday, your best bet is to shop online. Not only will you avoid the madness of the high street, but you’ll be able to find the most valuable deals and discounts by researching your options and taking advantage of voucher codes and flash sales.

Isn’t it better to shop in-store for Black Friday?


Some people love the thrill of being involved in a huge event. Those who are more interested in getting the best savings and in convenience, would do best to shop online.

Is it safe to buy online?

Definitely. Shopping online makes it easy to compare prices and find the best deal; it also allows for added protection under the Consumer Rights Act. If you make a purchase over £100 and the item you receive is faulty or not as advertised, you can make a claim against your credit card company to get your money back in full.

What are the Black Friday deals?

Most Black Friday deals will be announced in the days leading up to the big day itself, but some retailers have already begun teasing shoppers with what to expect. Amazon UK will have a number of big discounts available across electronics, toys, clothing and more — but only for a limited time.


Currys PC World and Argos will be marking down laptops, TVs and other tech, so if you’re looking to make a major purchase then Black Friday is the day to wait for!

What is Cyber Monday?

Cyber Monday is the Monday following Black Friday, which was originally limited to in-store discounts. Nowadays some of the best Black Friday deals can be found online well before the day itself, so the two shopping holidays are increasingly becoming merged.


If you haven’t been able to find what you’re shopping for on Black Friday, then checking again on Cyber Monday is a good bet!

Do coupons work on Black Friday?

They sure do! In fact, there’s no need to wait until Black Friday because lots of shops have discount codes available any time of year. What’s more, when you shop online you can usually find discount codes for free delivery, which can be stacked on top of extra money off voucher codes and deals.

Where can I find more Black Friday deals?

The countdown to Black Friday has begun, and so have the deals! You can start browsing the best product deals as they are announced, or if you’re looking for money off deals beyond the Black Friday sales, be sure to visit to find even more ways to save on your shop.

Black Friday 2018 around the globe