Black Friday 2018 in the UK

All the information about Black Friday in the UK is on this page. Here you can find out what and when Black Friday is, as well as all the stores participating and the biggest deals to expect. We have already collected the best shopping tips on how to save money and get the most from the event. Check out the latest news here and enjoy Black Friday!

About Black Friday in the UK

What is Black Friday?

Black Friday is the biggest shopping sale day in the world. In the UK the sale has grown in popularity since it arrived in 2010, with more retailers taking part every year. You’ll find massive discounts available both in the shops and online. Shoppers queue up outside their favourite stores on Black Friday morning and race in to pick up the best bargains. Online retailers often drop prices across their whole range. You can find price reductions of up to 70% at some stores. Popular products during Black Friday include clothes, tech gadgets and toys. All the biggest retailers join the sale, including Amazon, Currys, Marks & Spencer, John Lewis and hundreds of others.

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Save the date!

When is Black Friday 2018?

Black Friday is always held on the day after Thanksgiving Thursday in the US. In 2018, Black Friday will be on 23rd November. Some retailers hold a one-day bumper sale, where crowds of shoppers scramble for the best deals. Other retailers hold a longer sale filling the whole Black Friday week or even month.

Do you wanna know when the Black Friday starts and ends at your favorite store? Click here, find your shop and check its date.

How long do the sales last?

Every retailer sets their own start and end dates for the sale. For some shops, the sale will end at midnight on Black Friday. Fortunately, many retailers continue with the sale for several more days. Frequently the sale will continue over the weekend to Cyber Monday. A few retailers run the sale through to the end of November.

Black Friday Pop Up store

Black Friday is coming and this year it’s bigger than ever. Don’t get caught up in the brawls or miss the best deals – be prepared and you won’t lose out! Our Black Friday Boot Camp is here to help you hunt the best bargains so you don’t drop before you shop. We’ll give you the best tips and tricks to save as we host some of the best deals around! Check out our Black Friday survival packages, our Travelodge hub and even our amazing interactive fashion booth. So be sure come on down to The Old Truman Brewery Shop at 4 Dray Walk so that you’re fit for Black Friday!

Black Friday
2018 23 Nov
Black Friday
2019 29 Nov
Black Friday
2020 27 Nov
Black Friday
2021 26 Nov
Black Friday
2022 25 Nov
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Participating shops

Find Black Friday deals at your favourite shop

Every year more and more shops take part in Black Friday sales, and in the UK you can find discounts at 1000s of brands and online retailers both on the day itself and in the preceding weeks. We’ve gathered the biggest sales and best deals in one place, so you can browse your favourites to see what’s on this Black Friday.

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Wayfair logo
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LOTD logo
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Current body logo
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Coach logo
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Mainline Menswear logo
ELF cosmetics
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Levis logo
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Topshop logo
the hut logo
hp logo
Accessorize logo
Mac logo
Whistles logo
Warehouse logo
forever21 logo
hotter shoes logo
Clarks logo
Nespresso logo
groupon logo
Rebellious logo
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French Connection logo
Habitat logo
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What kinds of deals can I expect?

New Black Friday deals are announced every year, so we are looking forward to some surprise discounts this November. There are some products that are always popular during Black Friday. These are items that are always available at a big discount.

For example, the Playstation 4 console will probably be on sale this year. You’ll find great reductions on the PS4 at retailers like GAME with over £75 off on console bundles.

TVs are another popular product to find on sale. Currys will have some great bargains on TVs this year.

Smartphones, laptops and other tech gadgets will also be on sale. If you prefer to shop from the comfort of your sofa, you can join the sale online. Amazon will run some big deals on tech including their own brand Echo and Fire ranges.

We already know which product categories are going to be most popular during the sale.

Also, we already know which most popular product categories will be on promotion:

Nintendo Switch

Currys • LG 55" Smart 4K Ultra HD HDR OLED TV £2499
John lewis • Samsung UE40MU6120 4K UHD Smart TV 40" TV with TVPlus £469
PC World • HP Pavilion x360 14 Inch Intel® Core™ i5 2 in 1 - 256 GB SSD laptop £649.99
Currys • Lenovo Yoga 14” 2 in 1 laptop £599.99
Nintendo Switch 
John lewis • Nintendo Switch console with 2-year guarantee £279.99
Amazon • Nintendo Switch console in red or neon blue with free delivery £279.99
Apple • Buy an iPhone and get a £40 gift card from Apple to spend in the store Various
£40 gift card
John Lewis • iPhone 8 64GB £699

Maximise your savings

Whether you’re shopping online or braving the high street, Black Friday is one of the busiest shopping days of the year. To get the best out of the sale, we recommend doing some advance preparations. By following these simple tips you’ll be able to maximise your savings this Black Friday.
Shop with coupons

Search for voucher codes and discount coupons for your favourite retailers on the DailyMail website. These can be used at any time of the year and are regularly updated. You can even use them during Black Friday to increase your discount.

Make an Account

If you’re going to shop online during Black Friday, we strongly recommend creating an online account right now. Visit the websites for your chosen stores and open an account. It only takes a few minutes but will save you valuable time on the day itself.

Sign up for Newsletters

Many retailers announce their sales to subscribers first. Some even give subscribers early access to the best deals. Sign up for newsletters at your favourite stores and check your inbox regularly. If there’s no newsletter option, follow the retailers on social media.

Check the Delivery Policy

Many retailers offer free delivery with a minimum spend. By shopping carefully during Black Friday and grouping your purchases, you can avoid paying any delivery charges. Check the delivery webpage for your favourite stores and plan your shopping around that.

More information

What was Black Friday like last year?

Black Friday gets bigger every year. In 2017, online shopping was more popular than shopping in stores, with a massive £1.4bn spent online on Black Friday itself in the UK. This marked an increase of 11.7% from the previous year. More retailers join the big sale every time. Last year all the major retailers took part in the sale, including Amazon, Argos, John Lewis, Currys PC World, Tesco, AO, ASOS, B&Q, Boots, Habitat, and many more. The budget supermarket, Lidl, joined for the first time in 2017 with markdowns on its already affordable products. Customers saw discounts of up to 70% off at some retailers, with many stores releasing voucher codes offering an extra 10% or 20% off. Many of the most popular items during the sale were tech gadgets including the Sony Playstation VR, the NIntendo Switch and the Xbox One X. Toys such as Hatchimals and L.O.L. Surprise toys also made the lists of the most sold items.During one hour of the day, Barclaycard processed a record 998 transactions in one second, while overall consumer spending was estimated at £12500 per minute.

History of Black Friday

Black Friday began in the US during the 1950s or earlier, but was first given its name in 1961. It is said that in Philadelphia on the traditional first day of the Christmas shopping season, the police had trouble dealing with the crowds of shoppers on the streets, so they dubbed it “Black Friday”. The name stuck, and has turned into a massive sale that is always held on the day immediately after the US festival of Thanksgiving.
Another account of the name of Black Friday is that it refers to the stores going from the red into the black as they made a profit during the sale. Whichever version is true, in recent years as more big name stores have taken part, the sale has spread across the globe. New retailers join the sale every year and the discounts keep getting bigger and better.

Interesting articles


The figures of Black Friday 2017
Find all our info on best sellers, middle baskets, and buyer profiles. Read more


The figures of Black Friday 2017
Find all our info on best sellers, middle baskets, and buyer profiles. Read more

What else should I know?

Is it safe to buy online?

Yes, it is safe to shop online in the UK. In fact it’s a very popular way to shop. 80% of internet users in the UK shop online and the UK has one of the largest e-commerce markets in the world. You can increase your online safety by paying with Paypal or with a credit card as both of these methods offer some protection to the buyer. Only buy from recognised retailers and check the website address to make sure it is legitimate. Use a private internet connection, for example at home, if possible.

Should I wait for Black Friday?

You don’t have to wait until Black Friday to save money. There are several other big sales events during the year that are well worth a look. In August and September there is the Back to School sale. The sister event to Black Friday, called Cyber Monday, is another good shopping opportunity. If you don’t want to wait for a sale and want to buy something right now, you can still save money by shopping with a discount code.

Black Friday vs. Cyber Monday

Cyber Monday is another great sale that comes right after Black Friday. It is always held on the following Monday. This year it will fall on 26th November. Cyber Monday began as an online-only sale, while Black Friday was focused on in-store reductions. Now you can shop online on both sale days. Cyber Monday tends to be more focused on electronics and tech gadgets. Many retailers hold a weekend-long sale that covers both Black Friday and Cyber Monday.

How does Black Friday in the UK compare to…

… the rest of Europe

Black Friday is more popular in the UK that in other European countries. Countries that join Black Friday include Germany, France and Italy. Germans spent around 1.7 billion euros at last year’s sale, while Britons spent £1.39 billion. In France, a revenue of 945 million euros was expected. Black Friday has been growing in Italy, Spain and Denmark as more major retailers take part each year. In Italy all the major retail chains ran Black Friday discounts and some had extended opening hours on the day of the sale.

… to the USA

In the US Black Friday is bigger than in the UK. It is even marked as an official public holiday in some states. The average saving in the US is around 37%. In 2017 the average spend, which rises every year, was $967. In the UK, however, the average price reduction is just 9%. This is likely to increase as the sale grows in popularity. In both the US and the UK, online shopping is a huge part of Black Friday, with the majority of shoppers opting to shop online rather than brave the stores. Both countries have seen violent episodes at stores as customers fight for the biggest bargains. Many stores now take security precautions to avoid these incidents.

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Stay informed!

Apple Black Friday deals
Macworld – June 11, 2018

Macworld focuses on the best Apple deals expected at this year’s sale. Read more

Ready, Set, Shop
The Sun – July 2, 2018

The Sun introduces Black Friday and offers tips for savvy shoppers. Read more

Tips from Techradar
TechRadar – June 14, 2018

The tech website explains how to find the best tech deals during these two sales. Read more