All the information about Black Friday in the UK is on this page. Here you can find out what and when Black Friday is, as well as all the stores participating and the biggest deals to expect. We have already collected the best shopping tips on how to save money and get the most from the event. Check out the latest news here and enjoy Black Friday!
About Black Friday in the UK
What is Black Friday?
Black Friday is the biggest shopping sale day in the world. In the UK the sale has grown in popularity since it arrived in 2010, with more retailers taking part every year. You’ll find massive discounts available both in the shops and online. Shoppers queue up outside their favourite stores on Black Friday morning and race in to pick up the best bargains. Online retailers often drop prices across their whole range. You can find price reductions of up to 70% at some stores. Popular products during Black Friday include clothes, tech gadgets and toys. All the biggest retailers join the sale, including Amazon, Currys, Marks & Spencer, John Lewis and hundreds of others.
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Participating shops
Find Black Friday deals at your favourite shops
Every year more and more shops take part in Black Friday sales, and in the UK you can find discounts at 1000s of brands and online retailers both on the day itself and in the preceding weeks. We’ve gathered the biggest sales and best deals in one place, so you can browse your favourites to see what’s on this Black Friday.
Shop with coupons
Search for voucher codes and discount coupons for your favourite retailers on the DailyMail website. These can be used at any time of the year and are regularly updated. You can even use them during Black Friday to increase your discount.
Make an Account
If you’re going to shop online during Black Friday, we strongly recommend creating an online account right now. Visit the websites for your chosen stores and open an account. It only takes a few minutes but will save you valuable time on the day itself.
Sign up for Newsletters
Many retailers announce their sales to subscribers first. Some even give subscribers early access to the best deals. Sign up for newsletters at your favourite stores and check your inbox regularly. If there’s no newsletter option, follow the retailers on social media.
Check the Delivery Policy
Many retailers offer free delivery with a minimum spend. By shopping carefully during Black Friday and grouping your purchases, you can avoid paying any delivery charges. Check the delivery webpage for your favourite stores and plan your shopping around that.
What else should I know?
Is it safe to buy online?
Yes, it is safe to shop online in the UK. In fact it’s a very popular way to shop. 80% of internet users in the UK shop online and the UK has one of the largest e-commerce markets in the world. You can increase your online safety by paying with Paypal or with a credit card as both of these methods offer some protection to the buyer. Only buy from recognised retailers and check the website address to make sure it is legitimate. Use a private internet connection, for example at home, if possible.
Should I wait for Black Friday?
You don’t have to wait until Black Friday to save money. There are several other big sales events during the year that are well worth a look. In August and September there is the Back to School sale. The sister event to Black Friday, called Cyber Monday, is another good shopping opportunity. If you don’t want to wait for a sale and want to buy something right now, you can still save money by shopping with a discount code.
Black Friday vs. Cyber Monday
Cyber Monday is another great sale that comes right after Black Friday. It is always held on the following Monday. This year it will fall on 26th November. Cyber Monday began as an online-only sale, while Black Friday was focused on in-store reductions. Now you can shop online on both sale days. Cyber Monday tends to be more focused on electronics and tech gadgets. Many retailers hold a weekend-long sale that covers both Black Friday and Cyber Monday.
How does Black Friday in the UK compare to…
… the rest of Europe
Black Friday is more popular in the UK that in other European countries. Countries that join Black Friday include Germany, France and Italy. Germans spent around 1.7 billion euros at last year’s sale, while Britons spent £1.39 billion. In France, a revenue of 945 million euros was expected. Black Friday has been growing in Italy, Spain and Denmark as more major retailers take part each year. In Italy all the major retail chains ran Black Friday discounts and some had extended opening hours on the day of the sale.
… to the USA
In the US Black Friday is bigger than in the UK. It is even marked as an official public holiday in some states. The average saving in the US is around 37%. In 2017 the average spend, which rises every year, was $967. In the UK, however, the average price reduction is just 9%. This is likely to increase as the sale grows in popularity. In both the US and the UK, online shopping is a huge part of Black Friday, with the majority of shoppers opting to shop online rather than brave the stores. Both countries have seen violent episodes at stores as customers fight for the biggest bargains. Many stores now take security precautions to avoid these incidents.
Learn more about Black Friday in other countries
